Campaign & Art Direction
Gold — Colour
Silo Theatre’s final show for the 2019 season transports you to 1970’s Bombay, to a Bollywood film set where a misfit film crew are attempting to finish ‘Dust of the Delhi Plains’; an epic desi-Western (a Bollywood take on the classic Clint Eastwood style spaghetti Western genre). The play explores themes of sibling rivalry, modernity and tradition, and the collision between East and West; it includes gunfights on horseback, saloon bars, and bounty-hunters.
To promote the show, we created a campaign to represent the play, showcase the cast, and give the audience a taste for what it’s all about. Given the subject matter, genre, and plot, it was important the imagery didn’t take itself too seriously. It needed to be presented as an end of year fun night at the theatre. Equally, the imagery needed to be provocative enough to entice pre-sales.
The hero image pays homage to Hindi Bollywood dance compositions and classic film posters, with their character montages and strong synchronisation and symmetry. The image is all shot in-camera with no comping (yes, there were quite a few outtakes). The carefully curated colour palette is intended to evoke dry dusky sunsets and 70's Bombay with its hazy nostalgia.
To support the printed collateral, we created a movie trailer which took the form of a classic gunfight, played out between the brother and sister to symbolise the sibling rivalry theme. This was sent out in advance to pique curiosity for the play.
Gold Pin — Best Awards