Campaign and Art Direction
Copywriting & Tone of Voice
Website Design & Development
Gold — Design Communication
Gold — Business Communication
Gold — Self Promotion
Think are a family-run team of cardboard engineers, led by Mat Bogust, who have honed their craft while becoming world famous in the process. We created an engaging campaign along with a new website to express Think's unique offer.
Mat is a seriously extroverted character; loves a laugh and is always up for a good time. On the flipside he’s absolutely passionate/obsessed with his craft, sweats the details, and always delivers an exceptional and unexpected result. We wanted to express these opposing tensions in the communications.
When thinking about what to create, we wondered what someone would look like if they became so obsessed with cardboard it literally took over them. We imagined an alternative reality where the Think team had turned into half box half human. A cardboard Blade Runner or Ex Machina so to speak.
The exaggerated scale of the boxes, and cut-out faces subvert banal cardboard box handles, to give the cardboard heads a curious expression.
The website became an expression of Think themselves; functionally showcasing their work within a slick portfolio setting, with injections of surprise and personality.
Gold Pin — Best Awards