Change isn’t just a word in our name, it’s our guiding principle.

We seek to shift perceptions, challenge conventions, and champion positive change. Our work is thoughtful, yet unexpected and often described as category breaking.

Since the inception of Seachange in 2017, the studio has amassed an impressive collection of over 50 design awards, solidifying their reputation as industry frontrunners.

What we do
Website Design
Brand Strategy
Web Development Partnerships
Brand Design
Campaign & Activation
Packaging Design
Environmental Design
Product Form
Animation & Moving Image
3D Rendering
Brand Strategy
Brand Design
Packaging Design
Product Form
3D Rendering
Website Design
Web Development Partnerships
Campaign & Activation
Environmental Design
Animation & Moving Image
Studio Profile

Seachange is led by Amanda Gaskin and Tim Donaldson, serving as co-founders and creative directors.

Amanda and Tim spent over a decade honing their craft at renowned creative agencies in London before returning to New Zealand to establish Seachange — bringing with them an extensive wealth of experience. This international exposure has endowed them with a distinctive global perspective, setting them apart from their peers.

They regularly appear on global judging panels, most recently for D&AD, New York Young Guns, and locally for the New Zealand Best Design Awards, and their work has garnered recognition in leading publications within the design field.

They are also really nice people.

The Seachange team consists of a highly skilled group of creatives who all share a passion (borderline obsession) for what they do.

Our specialty lies in building brands from the ground up, while also embracing the challenge of renewing established brands with a fresh perspective.

The studio is based in Tāmaki Makaurau, Auckland, New Zealand, but has clients all over the world.

Judging, features & publications, talks

New York Young Guns Judge
D&AD Awards Judge
Best Awards Judge 2019
Best Awards Judge 2018

Features & Publications:

Big Type by Counter Print, UK
Brand New Brand by Gestalten
Colour Clash by Counter Print, UK
Computer Arts Magazine May 2020
Étapes Magazine Issue 260
Grafikmagazin 03.21
IDEA Magazine Issue 399
Mascot by Counter Print, UK
Palette Mini Series No.7 by Victionary
What Is Good Design If Not Designing For Good?


Best of the Best Talks (New Zealand Best Awards)
RAMP Festival (headline speakers)
AUT Student Conference
Isolation Talks with Christopher Doyle
Interview with Elliott Moody, Brand Identity


Moa Brewing Co.
Bennetts of Mangawhai
Nook Homes
Flodesk (USA)
TRA (The Research Agency)
Nadia Lim
Silo Theatre
Art Week Auckland
We Compost
Food Nation
Savor Group
Loot Coffee (Australia)
TWYG Skincare
Royalburn Farm
Bioactive Totarol
OJI Sushi
505 Construction
DINZ (Designers Institute of New Zealand)
Te Tuhi
Allies Coffee
Think Packaging
Cazador Restaurant
Page Gallery

D&AD Awards
  • Wood Pencil Winner, Think Packaging
Best Awards
  • Gold Award Winner, Design Communication, Think Packaging
  • Gold Award Winner, Business Communication, Think Packaging
  • Gold Award Winner, Self Promotion, Think Packaging
  • Gold Award Winner, Mama Mexa
  • Silver Award Winner, Think Packaging
  • Silver Award Winner, Mama Mexa
  • Silver Award Winner, Silo Theatre 2021
  • Silver Award Winner, Moa Brewing Co.
  • Silver Award Winner, 505 Construction
  • Bronze Winner, Small Brand, ByTheBottle
  • Bronze Winner, Design Craft, ByTheBottle
  • Bronze Winner, FMCG Packaging, Moa Brewing Co.
  • Bronze Winner, Colour Award, Moa Brewing Co.
  • Bronze Award Winner, 505 Construction
D&AD Awards
  • Wood Pencil Winner, Oji Sushi
Best Awards
  • Gold Award Winner, Small Brand, Food Nation
  • Gold Award Winner, FMCG Packaging, Food Nation
  • Gold Award Winner, Design Craft, Food Nation
  • Gold Award Winner, Oji Sushi
  • Gold Award Winner, Silo Theatre, MHGTT
  • Silver Award Winner, Design Communication, Silo Theatre
  • Silver Award Winner, Design Craft, Silo Theatre
  • Silver Award Winner, Colour Award, Silo Theatre
D&AD Awards
  • Graphite Pencil Winner, We Compost
  • Graphite Pencil Winner, Supertrash
  • Merit Award, Ranson Ltd
Best Awards
  • Purple Pin Winner (Supreme Award), Supertrash
  • Gold Award Winner, Small Brand, Supertrash
  • Gold Award Winner, Environmental Graphics, Supertrash
  • Gold Award Winner, Jervois Apartments
  • Silver Award Winner, Small Brand, Jervois Apartments
  • Silver Award Winner, Small Scale Website, Jervois Apartments
  • Silver Award Winner, Ghost Street Dumplings
  • Bronze Award Winner, Ransom Ltd
New York Type Directors Club
  • Certificate of Typographic Excellence, Agnes Lloyd-Platt
Best Awards
  • Gold Award Winner, Jervois & Co
  • Gold Award Winner, Agnes Lloyd–Platt
  • Silver Award Winner, Agnes Lloyd–Platt
  • Silver Award Winner, Public Library
  • Bronze Award Winner, Jervois & Co
  • Bronze Award Winner, Stephen Wells
Panz Book Awards
  • Best Cover Winner, Cazador Cookbook
  • Best Typography Winner, Cazador Cookbook
  • Best Cookbook Winner, Cazador Cookbook
Best Awards
  • Gold Award Winner, Cazador Cookbook
  • Gold Award Winner, Victoria Spicer
  • Silver Award Winner, Victoria Spicer
  • Bronze Award Winner, Harbourvore
New business
Press & engagements
00:00:00 NZT
1/113 Jervois Road
Herne Bay
Auckland 1011