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What we did

Strategy & Positioning
Brand Identity
Copywriting & Tone of Voice
Website Design & Development
Printed Collateral
Livery Design
Merchandise

Awards

D&AD Awards:
Graphite Pencil — Graphic Design

Best Awards:
Purple Pin — Best in Graphic Design
Gold — Small Brand Identity
Gold — Environmental Graphics

Credits

Stephen Wells

Supertrash is a local collection service with a global purpose; to help divert waste from landfill through circular solutions. This involves repurposing, recycling and reimagining how we dispose of waste. Supertrash is driven by innovation and a genuine desire to help our planet and since 2012 they have diverted almost 6 million kg of waste from going to landfill. In stark contrast, their larger corporate competitors are actually incentivised to do the opposite, as collecting for landfill is their main revenue stream.

Our strategy was to totally disrupt a sector that felt tired and disingenuous. We wanted to change people’s perception of what a waste management company can be and position Supertrash as the new-school, innovative, youthful player in the market.

We created a bold new visual identity that can’t be ignored. At its heart, the entire brand is informed by the concept of a circular economy, something Supertrash is working hard towards. This is expressed with an iconic globe logo underpinned by the brand proposition; Turning Trash Around. Repurposing is suggested through the use of overprinting throughout the brand.

Supertrash’s new brand and truck livery has garnered much attention, and given them a platform to express their vision on a global scale.




Supertrash
Brand Identity
Supertrash is a local collection service with a global purpose; to help divert as much waste as possible from landfill through circular solutions. Driven by innovation and a genuine desire to help our planet, we worked closely with them to redefine and totally disrupt a category that felt tired and disingenuous.
Best Awards — Judges Comment

“A total shift in this category, brave and bold. truly changing the game in a tough sector that really hasn’t changed in over 50 years.”

No items found.
Best Awards — Judges Comment

“A total shift in this category, brave and bold. truly changing the game in a tough sector that really hasn’t changed in over 50 years.”

No items found.
Best Awards — Judges Comment

“A total shift in this category, brave and bold. truly changing the game in a tough sector that really hasn’t changed in over 50 years.”

No items found.
Best Awards — Judges Comment

“A total shift in this category, brave and bold. truly changing the game in a tough sector that really hasn’t changed in over 50 years.”

No items found.
Best Awards — Judges Comment

“A total shift in this category, brave and bold. truly changing the game in a tough sector that really hasn’t changed in over 50 years.”

No items found.
Best Awards — Judges Comment

“A total shift in this category, brave and bold. truly changing the game in a tough sector that really hasn’t changed in over 50 years.”

No items found.
Best Awards — Judges Comment

“A total shift in this category, brave and bold. truly changing the game in a tough sector that really hasn’t changed in over 50 years.”

No items found.
Best Awards — Judges Comment

“A total shift in this category, brave and bold. truly changing the game in a tough sector that really hasn’t changed in over 50 years.”

No items found.
Best Awards — Judges Comment

“A total shift in this category, brave and bold. truly changing the game in a tough sector that really hasn’t changed in over 50 years.”

No items found.
Best Awards — Judges Comment

“A total shift in this category, brave and bold. truly changing the game in a tough sector that really hasn’t changed in over 50 years.”

No items found.
Best Awards — Judges Comment

“A total shift in this category, brave and bold. truly changing the game in a tough sector that really hasn’t changed in over 50 years.”

No items found.
Best Awards — Judges Comment

“A total shift in this category, brave and bold. truly changing the game in a tough sector that really hasn’t changed in over 50 years.”

No items found.
Best Awards — Judges Comment

“A total shift in this category, brave and bold. truly changing the game in a tough sector that really hasn’t changed in over 50 years.”

No items found.
Best Awards — Judges Comment

“A total shift in this category, brave and bold. truly changing the game in a tough sector that really hasn’t changed in over 50 years.”

No items found.
Best Awards — Judges Comment

“A total shift in this category, brave and bold. truly changing the game in a tough sector that really hasn’t changed in over 50 years.”

Best Awards — Judges Comment

“A total shift in this category, brave and bold. truly changing the game in a tough sector that really hasn’t changed in over 50 years.”

AWARDS

Graphite Pencil — D&AD Awards
Purple Pin — Best Awards

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