Website Design & Development
Photography & Art Direction
Copywriting & Tone of Voice
HeyHey is a new range of ready to drink cocktails available in two fun fresh flavours. Made with premium NZ fruit based ingredients, HeyHey are low in sugar, and contain no artificial colours, sweeteners or preservatives. HeyHey celebrates flavour, and the coming together to enjoy a drink.
The name is colloquial; a fun and memorable play on two people saying hi to each other.
We then extended this core brand idea of replication and duality across all the touchpoints, including surreal mirror-image lifestyle images, and the Hey Hey taste buds; two conjoined emoji bubbles. We developed a tone of voice as an extension of the name, which efficiently starts lines with ‘Hey Hey…’, as if you’re being spoken to, giving the brand an instantly recognisable voice.
As a response to the busy and overly illustrated ready-to-drink cocktail brands and craft beers, we deliberately kept the packaging minimal and typographic. This contrast has helped Hey Hey stand out on shelf, as well as play into more premium cues.
We developed a colour palette system where each variant utilises a two-colour combination that plays into the flavour cues, while also being unexpected and distinct. The bold palettes have become instantly recognisable on shelf.